The internet has changed the face of marketing permanently. Traditional marketing tactics have given way to digital marketing strategies. Although most companies do some internet marketing in the form of a website and a social network page, many do not fully embrace the internet as the powerful marketing tool that it is.
If you have not been entirely convinced of the benefits of internet marketing, consider enrolling in a business management degree program. The curriculum will include marketing and teach you many of the things you need to know to successfully market your business in today’s world.
The extent your organization uses internet marketing is an individual choice, depending on your needs, type of business and sales demographic, but there are clear benefits to those businesses that do embrace some form of internet marketing tactics. Here are just a few of the key benefits:
- Reach. Most traditional advertising methods only reach the local area. Internet advertising is national, and even international. You can only get so far with direct mail, radio advertising or a billboard. The internet is everywhere. Your blog, website or banner can be seen by millions all over the world.
- Engagement. With internet marketing, you have the opportunity to engage your customers on a more personal level than traditional methods allow. Social media is a great way to find out what your customers need, what they think. You can answer questions, ask questions and get feedback. The same goes for blogging.
- Tools. Thanks to the many analytic tools available, you can quickly determine how effective your marketing campaign is and make immediate changes if need be. You can get data on a dozen different elements of your internet marketing campaign. How many times your website was visited, what page is most viewed, who viewed it and when. How many times was your content shared? How did they find you? All of that and more, in real time at the click of a mouse.
- Cost. Internet marketing is much more cost-effective than traditional print advertising. In fact, much of it doesn’t cost anything. DIY social media is free. Blogs are minimal, pretty much just the cost of hosting. Websites can be created either by you or by someone else, often for very little. Ads do cost, but compared to print or radio ads, you are getting a lot more exposure.
Internet marketing can take time, and each business needs to determine which strategy is best. Some larger organizations have employees specifically for social media, blogging, etc. Some outsource their internet marketing, or have a separate marketing department. If you are just starting out, or are a small business though, with a small marketing and advertising budget, there is no reason you can’t harness the power of the internet to boost recognition and sales.
Another advantage to internet marketing is that you don’t have to give up traditional marketing tactics to do it. You can certainly continue on with what you have been doing if it is bringing you results. Internet marketing can enhance existing marketing efforts, bringing you even more business, without a heavy cost investment.
Social media is a great way to increase your exposure and brand recognition without a financial investment. It does take time, but organizations who take the time to build a solid online presence are rewarded with increased revenue and customer loyalty. Maintaining an active and informative or entertaining blog is another way to engage with potential customers. Automated email campaigns are used to nurture leads.
These are just a few of the advantages of internet marketing. You can go all out or just get your feet wet, but you should definitely take advantage of the power of the internet when marketing your business.