Creative Business Promotion Ideas Using Promotional Products


It is very hard to compete with competitors who might be well prepared especially if you are a new startup or a small business with limited finances. This does not mean you cannot do it, with promotional products offering a creative touch you can use to beat your competition. They are products that can transform the attitude of customers towards your brand or business services and products. They can be used effectively in marketing products without the need to part with outrageous fees. Products used in promotional levels are not very costly as traditional forms of advertisements in print, broadcasting and on the web.

You will find the use of creative business promotional items is the most ideal option if your intention is standing at the top of your competitors. Potential customers are easily bored with normal promotional items and the challenge is finding exciting freebies and giveaways able to raise their interest. The important thing is ordering from providers of these products who can create custom-made products for you. You might find ordering bulk as compared to batches very practical and inexpensive.

Most companies are known to distribute such items as key chains, umbrellas, caps, notepads, ballpoint pens, mugs, cups and tee shirts in the promotion of their business. Booths and stalls are set in front of stadiums and malls or areas where masses of passersby are immense, such as plazas and parks where exposure is also high. Corporate events are also held and prospective consumers met.

Most of these promotional products might appear useful but are also a bore to customers as well if they are shabbily made and too much. Not many customers would want to get another notepad, pen, Keychain, cups or tee shirts with promotional messages about the business since they could have lots of them at home. In fact, some could be sitting at home on shelves or tables without being put into use for months. This offers a different and new challenge to the business.

However, through creative promotional ideas that come up with creative promotional items, exciting and fun products are made. These are items customers and prospects will likely recall compared to most traditional products used in promotion that have been used for decades. Tokens of real interests are usually displayed on work desks or cars but you must make sure the promo products are very useful for the consumer. Apart from a favorable aesthetic appeal, they could be useless and will gather dust in a closet or shelf.

Creative promo products a business intending to transform its fortunes can use include mouse pads, accessories, lip balms, alarm clocks, watches, cuff links, lighters and wall clocks among others such as items related to the elements like thermometer and rain gauges. Creative items to give out as promos include storage food containers, bottle wraps or oven mitts plus a host of other creative ideas that present unique products useful to the customer, with all the business logos and promotional messages as required.

Learn to think outside the box by sticking to items uncommon yet useful, showing your logos and messages to consumers and potential prospects without appearing to do so. Avoid copying promo item ideas of your competitors to keep away from looking dim-witted and mediocre before the people you intend to reach.

Author Bio

Amber Lee is a freelance writer, marketing consultant, musician and cooking enthusiast. With a background in promotional marketing, Amber utilizes LovePromos for customized Koozies for her clients. Follow Amber on Twitter at

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