After taking a look at some of the most common marketing strategies undertaken by small businesses over the last twelve months, we saw lots of schoolboy errors. While there is no right or wrong way of promoting your company, there are certain things that are never going to work in your favor. With that in mind, we think it’s about time you educated yourself about the best ways to get good results when dealing with your online presence. Before you do that though, you need to learn about some of the terrible marketing mistakes that have caused negative effects for other people. That way, you should avoid following in their footsteps.
Not using a marketing consultant
Firstly, there is no excuse for failing to employ the services of a marketing consultant. Unless your business is large enough to have marketing experts on-board, you must run your ideas by a relevant professional at the very least. Ideally, you should let a marketing consultant plan your entire strategy. However, that can be far too expensive for some of the smallest companies. A single day spent with the right expert could make a huge different to your success levels. Believe it or not, they probably know a lot more than you about what works best.
Not marketing online
Marketing online means you will need a functional website with ecommerce solutions. Cazarin Interactive and other firms in the industry can help you to sort that out in a matter of weeks. Once your site is up and running, you can open social media accounts, dealing with Google Adwords, and much more. Failing to market online is one of the worst mistakes we’ve seen over the last twelve months. Millions of people all around the world use the internet on a daily basis, and so you’d be foolish to ignore that promotional platform.
Not knowing when to stop or alter your approach
The amount of company bosses who don’t know when to quit is staggering. We’ve seen firms waste thousands on marketing ideas that didn’t even produce good results during the testing phase. No matter how you plan to promote your brand, you must ensure that your strategy is profitable. Otherwise, your promotional efforts can become something not unlike a black hole. If your current methods aren’t working, you need to stop immediately and rethink your options. Again, a decent consultant will be in the best position to offer advice.
Not spending enough money
While you need to be careful about spending your marketing budget, you also need to make sure it’s substantial enough to make a difference. A lot of business owners fail to put enough cash aside for promotion, and then they complain when their efforts don’t pay off. Depending on your industry, the amount you need to spend will vary greatly. So, it is impossible for us to list an ideal amount. Even so, you need to guarantee that your strategy is strong enough to beat the competition.
We wish you the best of luck over the next twelve months and hope you manage to avoid all the worst marketing mistakes. Just be sensible in your approach, and you shouldn’t encounter too many problems. Thanks for stopping by!