When you pick up your post every morning have you always noticed that there is one bit of post in there that stands out from the rest? There is a good chance that this will be the letter that you open first and pay the most attention to, and the reason for this is that a bit more effort was put in by the business sending the letter. The envelope could have been printed on different paper, it may be a slightly different size or colour, there may have been something printed onto it amongst many other possibilities, but whatever the difference is it always works.
Any business looking to communicate and advertise through the post should be looking to take advantage of this, and a lot of the time the letter that you are mailing out will be the recipients first contact, so impressions count for a lot. The envelope is just as important as the message inside, and if it does not stand out from the large amount of other letters delivered that day then there is a good chance that it will either sit around and not get opened, or it will immediately get put in the trash.
Making the Right Investment
With the amount of mail that businesses send out to people all around the country everyday then you might think that getting special envelopes printed would not be a smart investment, but this is not the case. You can get unique, customised envelopes printed up by the thousands for not very much at all if you know where to go, and not only this but you can be sure that it will have a positive impact on your business too, making it the right investment to make.
A marketing campaign could involve a mass mail out, and this is much more likely to be a success if the envelops have a company logo or picture, it could be on a special type of paper or be a different colour to the usual plain white, and it could have a gummed seal and a window amongst other variations. Envelope printing companies, like Rockill First Class Envelopes, can supply businesses with this, and these companies offer bespoke envelopes that can contain your own artwork. This envelope is the gateway to the important information you are trying to communicate, so everything needs to be done to make it as appealing and as attractive as possible.